There are two main types of Amazon seller accounts: Individual and Professional. The best choice for you depends on your sales volume and business goals.

  • Individual Seller Account: This is a good option for casual sellers or those who expect to sell less than 40 items per month. There is no monthly subscription fee, but you will pay a per-item selling fee.

Professional Seller Account: This account is ideal for businesses or sellers who plan to sell more than 40 items per month. It has a monthly subscription fee of $39.99, but you will only pay a referral fee per item sold. Professional sellers also have access to additional benefits such as:

  • Advanced selling tools and reports
  • The ability to customize product listings
  • The ability to win the "Buy Box" more often (the box that appears on the right side of a product page where customers can add the item to their cart)
  • The ability to sell in restricted categories

Here's a quick way to decide:

  • If you're just starting out and expect to sell a low volume of items, an Individual Seller Account is a good option.
  • If you're a business or seller who expects to sell more than 40 items per month, or you want access to the additional benefits of a Professional Seller Account, then that's the better choice.

You can also switch between account types at any time after registration.