What is automotive retailing? Automotive digital retailing is a process that transforms how car dealers sell vehicles. Dealers use it to merge online tools with their traditional in-person customer service to serve all customers better.
For dealers, good automotive digital retailing turns every member of the sales team into a digital retail agent. They provide in-person assistance to all customers. But they also offer seamless help to customers who began shopping on the dealer’s website and who used the dealer’s online tools to move through the purchasing process.
Good automotive digital retailing also means a dealer’s traditional marketing and sales are completely connected and mingled with its online marketing and sales. A dealer’s website is not an extension of its showroom; its showroom is now an extension of its website. Consumers can search for and purchase a car or truck on their own time, how they want.